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Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages through optimization as well as through advertising . This includes Search engine optimization (SEO) adjusts or rewrites website content to achieve a higher ranking in search engine results pages

  • On-page optimization
  • Off-page optimization
  • Paid placements
  • contextual advertising
  • Paid inclusions
  • Search engines and algorithms
  • Terminology
  • Keyword research
  • Link analysis
  • Site structure
  • Writing for your audience and search engines
  • HTML tags