SEM

Search engine marketing (SEM) involves the promotion of websites by increasing their visibility in search engine results pages through optimization as well as through advertising . This includes Search engine optimization (SEO) adjusts or rewrites website content to achieve a higher ranking in search engine results pages

• On-page optimization
• Off-page optimization
• Paid placements
• contextual advertising
• Paid inclusions
• Search engines and algorithms
• Terminology
• Keyword research
• Link analysis
• Site structure
• Writing for your audience and search engines
• HTML tags